How to leverage keyword research for your business
Most of the traffic to your website comes from search engines. If you want to attract more audience, you must have a keyword strategy. Your keywords are the secret for improved SEO for your business.
Everything you should know about Long-tail Keywords!
What are long-tail keywords?
Before diving into specific strategies, let’s define long-tail keywords. These are terms that are longer than three words with a lower search volume and competition level.
Why are long-tail keywords important for SEO strategies?
You might be wondering what’s the deal with long-tail “unpopular” keywords. First, they are less competitive than single word, head keywords. There are thousands of websites that are already using the short keywords. So, if you want to build an online presence, you need to outrank all those thousands of websites before Google notices you.
Secondly, long-tail keywords have a better conversion rate. People search for long-tail terms when they are looking for something specific.
For example, if someone searches for the term “hair loss,” they probably want to learn information about it. However, if they search “the best vitamins for hair loss,” they are aiming for the specific vitamins. So, if your website shows up on the first page of the search engine, the viewer is more likely to purchase your vitamins.
So, long-tail terms have lower competition in the market, and a better conversion rate. Long-tail keywords are the best weapon to help you grow your online business.
How can you find long-tail terms?
An easy way to generate keywords is to type your topic into Google. You will see a dropdown list of autocomplete results.
“Searches Related to…”
You can also have a look at the “Searches related to” box on Google. This will give you an insight of the phrases viewers use while searching for something.
The “People also ask” section will also help you know how people string together words while searching.
Online FAQs and forums
Online discussion forums are the go-to place for anyone who is looking for a solution to something. In online threads, you will learn how people phrase specific queries and how you can use them as your keywords.
Websites like Yahoo Answers, LinkedIn Answers, and Quora can be a good source of keywords.
Use Keyword tools
Conducting the keyword research manually can be very time-consuming. A professional tool can help you find hundreds of keywords without any painstaking effort.
Free tools like Soovle can help you collect keywords from many popular sources.
Google Trends can help you find the search terms that are ‘in’ with the audience. The best thing about this is that the content comes directly from Google itself.
Wikipedia has a bad reputation but it can really help you in finding the right keywords.
Maybe you don’t like your competitors but they can help you out for sure. Scope the website that is at the top ranks on Google and steal their keywords.
You should also go through your website’s analytics to find out which keywords are doing the best in attracting customers to your website.
You might find out that many viewers came to your website due to a particular keyword. So, the best way is to target that keyword and write your next blog around it.
When you have generated an extensive list of long-tail keywords, you should create your content optimized according to them.